Growth is hard today. We diagnose why & fix it.

Identify & fix hidden growth drag in your business.

A GROWTH DIAGNOSTIC & MARKET INTELLIGENCE FIRM

In volatile and uncertain times, playing to your strengths is the easiest way to win.

Why do some firms grow while others struggle to achieve their potential? The world around them shifted, but their growth logic and systems didn’t keep up.


We are a growth diagnostic and market intelligence firm. We reveal why that drift happened, and identify the key levers to drive efficient growth.

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Are your growth challenges hiding in plain sight?

Most growth consultants start with the wrong question: "Which tactic should we use?" The better question is, "Why did what work so well before stop working now?"

Until that's answered, every new tactic is an expensive guess—and the cost compounds quarter after quarter.

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We diagnose & fix growth friction in the middle market.

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Is your growth consultant or agency not performing?

Ask them if they have a market diagnostic process operating in your business, today.

If not, you can be certain they are focused on
symptoms and not fixing the root cause of  your growth drag.

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For Private Equity: A new form of diligence.

Common diligence methods don't tell you if a company can actually execute the growth strategy underpinning your thesis.


By adding growth diligence to your models, we identify if teams have the alignment and operating discipline to deliver.

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Latest Research

Why do some firms grow, even in volatile times? Our latest research finds that firms with aligned belief-behavior orientation and capital allocation patterns demonstrated:

4x

greater median revenue growth over 10 years.

14x

higher probability of reaching $100M revenue.

88%

lower probability of remaining stuck below $30M.

Growth insights straight to your inbox

Once a month we'll send you our newsletter Market Orientations. It contains our latest thinking, research, and insights about how middle market firms can beat their competition in 2026.

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Case Study

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Private Client

A $50M company had multiple obvious growth problems. We found less obvious root causes, from executive misalignment to market intelligence gaps causing growth friction and revenue drag.

Observation

Four symptoms presenting as friction and drag:

  • Referrals slowing
  • Cross-sell stalling
  • Margin pressure
  • Missed targets

Solution

Growth DNA™ Diagnostic

Insights & Recommendation

Building company-wide market intelligence systems and realigning executive strategy (not adding more resources) offered a path to accelerated growth.

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Schedule a 30-Minute Growth Diagnostic Call

A focused conversation designed to deliver immediate value.


We'll explore what's driving your current growth (and what's holding it back) so you leave with clarity and a concrete next step.

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